World Cinema News

Product spotlight: A look at the LG STB-6500

Introducing the Pro:Centric®smart set-top boxes from LG Business Solutions.

The in-room entertainment experience continues to be a top priority for guests. Evolving technology makes it easier for hotels to deliver a one-of-a-kind experience. WCI customers can deliver applications to optimize the in-room experience.

As a longtime LG system integrator, WCI currently uses over 340,000 set-top boxes. World Cinema deploys WorldVue to customers nationwide through the LG set-top boxes. WorldVue is a fully customizable platform available through LG’s set top boxes.

“LG is the Gold Standard for in-room technology products,” said Nick Jones, Chief Operating Officer and EVP of WCI. “We are able to use their hardware straight out of the box without any updates or special considerations during installation. This along with their superior support make for a seamless partnership.”   

The STB-6500 is LG’s latest generation set-top box. The innovation gives WCI customers even more options for in-room entertainment.

New features

The STB-6500 boasts a complete platform refresh that promises even better performance and more memory. The STB-6500 also comes with the webOS 5.0 smart platform that supports faster apps and games. The upgrades improve applications tailored to the needs of hoteliers and guests through the WorldVue platform.

“The 6500 comes with an upgradeable web engine infrastructure. This system benefits integrators like WCI as their application can take advantage of new browser features,” said Chris Barton. Barton is the National Account Manager at LG Business Solutions USA.

System integrators will now receive their own token ID that identifies them to LGE’s content deployment server. This token confirms that the system integrator is approved to launch the application. Upgrading to the STB-6500, allows applications like Netflix and Prime Video to be downloaded independently. This is beneficial as it will save time and bandwidth for upgrades and updates.

Benefits for hotels

The WorldVue platform creates consistent in-room experiences throughout the property and even across multiple locations.

The STB-6500 also helps hotels turn any existing television into a smart TV – a helpful solution for hotels who have older generation TVs but want to upgrade to new services. Additionally, the STB-6500 acts as a Pro:Idiom endpoint for TVs that are typically seen in a free-to-guest environment. Additionally, the new software system in the STB-6500 can adjust to varying screen sizes and resolutions to accommodate a wide range of TVs across your property or multiple locations.  

“We’ve seen hotels that appeal to a wide variety of clientele – anywhere from the economy side to full-service luxury – benefit from the 6500 features,” said Jones. “It’s extremely beneficial for hotels looking to create a consistent experience within their property or across multiple locations.”

Benefits for guests

With constantly changing guest habits, the LG Pro:Centric® Smart STB-6500 allows properties to continually meet the needs of guests when it comes to in-room entertainment. In addition to supporting faster applications and games, the STB-6500 also gives guests the ability to watch their favorite content while appealing to a range of personal guest preferences.

“What’s great for WCI customers is that the 6500 supports embedded apps, and it can also integrate with casting technology,” said Jones. “Certain demographics prefer to cast directly from their phone while others prefer to log-in on the TV – this gives our customers the opportunity to appeal to all guest preferences.”

Furthermore, guests can watch their favorite content in 4k Ultra HD resolution, four times higher than that of full HD, giving guests a more realistic and immersive viewing experience. Additionally, the STB-6500 features Bluetooth Sound Sync which allows guests to listen to music from their personal device through the TV via a Bluetooth connection.

Click here to contact WCI and learn more about upgrading your property’s existing set top box.